In the new era, people's yearning for a better life is becoming stronger and stronger. Micro holiday and night economy are becoming new scene formats for residents' consumption. In order to comply with the new trend of residents' consumption changes, in the second half of 2020, taoranju group upgraded and built Hongen square in Hongen Temple Forest Park in Jiangbei district according to the concept of scenic spots, and built taoranju Grand View Garden and new national tide square. With Daguan garden as the core, catering business as the carrier and culture as the link, new national chaofang will create a scene experience "explosion" cultural block with trend elements and "Chongqing flavor" through the Trinity development of cultural refining, IP shaping, content empowerment, scene performance coordination and cultural, business and tourism, and reproduce the new highland of cultural tourism in Chongqing. After the completion of the project in August 2021, the number of tourists has exceeded 5 million. After three years of operation, the annual number of tourists is expected to reach 15 million.
Taoranju Grand View Garden · new national tide square takes the national tide style as the background, takes "Scene food experience + intangible cultural industry" as the leading, and "Cultural Exhibition + Theme Hotel + National tide cultural creation" as the expansion. Through the multi-dimensional creation of existing culture, business, entertainment, interaction and scene, it fully embeds the forms of online Red elements, interactive communication, innovative performance, characteristic homestay and parent-child interaction, It has formed the first ever night city model and the model of night economy - magic light forest in Chongqing.
Taoranju Grand View Garden · new national chaofang strives for food inheritance, focuses on food culture, history and category orientation, introduces more than 100 intangible cultural heritage brands and time-honored brands in all aspects, and embeds online popular food formats and folk snacks. It introduces the operation mode of "one store, one product, one update every season" with the characteristics of Grand View Garden, forms a unique cultural brand matrix, and brings visitors a new experience of converged food consumption, Out of the new path of digital transformation of traditional catering enterprises. The people's yearning for a better life is the goal of enterprise innovation and development. Tao ranju actively introduced the characteristic products of 10 representative villages such as Huaxi Village, Wushan Xiazhuang, Chengkou, Tongliang and Fengjie in Shizhu Zhongyi Township, and provided free stores to help the Rural Revitalization and promote common prosperity.
Taoranju Grand View Garden · new Guochao square has widely used world-class light and film technology, adopted cinematic setting, superimposed acoustic and optoelectronic Tujia bowl throwing wine, acoustic and optoelectronic interactive forest and other scene modes, Feitian Weiya scene performance experience, Rongchang ceramic intangible cultural heritage experience and other online popular performance art and cultural activities throughout the year, and a collection of intangible cultural heritage brands, time-honored brands, online popular food The phenomenal block tourism experience base integrating performance art and light and shadow technology is flourishing in Sichuan and Chongqing.
Central square
The open-air square is surrounded by fountains and waterfalls. There are also water column fountains for tourists to play. There is a performance stage in the center of the pool. Every night, there are wonderful performances of Guochao square for tourists to watch for free. Beside the pool, there is an excellent place to take photos and punch in. There is glow in the morning, sunset in the evening, twinkling lights and spray in the night. The whole square is surrounded by fairy mist. This scenic spot has been loved by tourists since it was built. It attracted many tourists to come here to take photos and punch cards, and watch the performance while washing hot pot.
Shout Tianbao
Jianwen gantian is located in hongenfang area, and there is a "Shoutian stone" weighing more than 3 tons in the mountains. It is said that emperor Jianwen of the Ming Dynasty was chased and killed by the Ming army, so he fell into a desperate situation. He had no choice but to lean on the cliff and shout to heaven! In an instant, a group of wild geese flew into the sky, carrying the Jianwen and disappearing into the sky... The name "Shoutian stone" came from this. The originally unknown giant stone became the place where the local people made wishes and prayed. At present, there are sound and light wishing trees of Guochao square, open-air Baba tea, and osmanthus forest hotel in the middle of the mountain, which can be used for tourists to play and rest.
Hongen waterfall
Located in the Taoran Grand View Garden of Hong'en square, on the right side of the entrance of Hong'en square, a torrent flows out from the mid mountain, and from the green trees, the torrent flows to the cliffs on both sides, splashing pearls and jade, until it falls on the giant stone that looks like a tiger, generating a sound of beating the cornerstone. The waterfall is combined with science and technology, and the cool light changes with the water flow. The phantom characters on the waterfall are quite unique. It has attracted many artists to sketch here.
Time tunnel
The time tunnel in the new Guochao square of taoranju Grand View Garden is a tunnel built with light modeling. It is beautiful, dynamic and colorful. The dynamic light fills the whole tunnel space and has a sense of crossing. It is one of the most popular interactive places in the scenic area.
Lovers Bridge
The bridge is hung with blessing cards used by tourists to express their wishes or yearning for love. The bridge is densely covered. On the bridge, you can enjoy the scenery as if you were looking from a high place. You can have a panoramic view of the night scenery of Chongqing. In summer, you can also feel the cool mountain breeze. Under the bridge, there is a flowing pool, like a "Love River". For love witnessed by mountain breeze and sunset glow, lovers can go directly to get the blessing card and hang it.
Hongen night view
At night, the fairies are filled by the observation platform, the bridges are flowing, and the magic music fountain is rising. Cool light show, flashing neon signs, and national tide elements flow everywhere. The architectural style is simple and diverse, solemn and traditional. It reproduces the memories of the old Chongqing under the light, and attracts many tourists to put on Hanfu to take photos and punch cards to experience the ancient charm of the country. You can overlook the night scene of Jiangbei District from the observation platform.
